Legal

Privacy Policy

Keys by Agam · Agam Arora, REALTOR® · eXp Realty LLC · NJ License #2563395
Effective date: July 8, 2026  ·  Last reviewed: July 2026

1. Introduction

This Privacy Policy describes how Agam Arora ("we," "us," or "our"), operating as Keys by Agam and licensed as a REALTOR® with eXp Realty LLC (NJ License #2563395), collects, uses, and handles information submitted through this website (blueviolet-termite-904891.hostingersite.com).

By using this site or submitting any form, you acknowledge that you have read and understood this policy. If you have questions, you can contact us at the address listed at the end of this document.

2. Information We Collect

Information you provide directly

We collect information only when you voluntarily submit it through one of the following:

Form / touchpoint Data collected
Consultation / contact form
Book Consultation modal, Contact page
First name, last name, email address, phone number, optional message
Property Analysis form
/check page
Full name, email address, phone number, property address or listing URL, agent-relationship status, selected areas of interest, optional notes and concerns, UTM attribution parameters (utm_source, utm_medium, utm_campaign, utm_content, utm_term), landing page URL
Scheduling (Calendly)
Booking flow embedded via Calendly
Name, email, meeting time preference — collected and processed by Calendly, a third-party service. See Calendly's Privacy Policy for details on how they handle this data.

Information collected automatically

When you visit this site, certain information is collected automatically:

  • Site analytics (Google Analytics 4): We use Google Analytics 4 (measurement ID: G-RDSKMT17HN) to understand how visitors use the site. GA4 collects page views, session data, event interactions, approximate geographic location (IP-derived, not precise), device type, browser type, and referring source. This data is associated with a cookie and a randomly assigned analytics ID — not with your name. See Google's Privacy Policy for details.
  • Google Tag Manager: We use Google Tag Manager to manage site scripts. GTM itself does not collect personal data but facilitates the GA4 integration above.
  • Server and access logs: Standard web server logs record IP addresses, pages visited, timestamps, and browser/OS identifiers. These are used for security and operational monitoring and are not cross-referenced with form submission data under normal operations.
  • Cookies: GA4 sets first-party cookies to distinguish visitors and sessions. These are analytics cookies only. We do not use advertising, retargeting, or tracking cookies at this time. You can disable cookies in your browser settings; doing so will not prevent you from using the site but will limit analytics data we collect.

What we do not collect

  • Mortgage affordability calculator: The calculator on this site operates entirely in your browser. Inputs are not transmitted to our servers or stored anywhere.
  • Payment information: We do not collect credit card numbers or process payments through this site.
  • Government-issued ID numbers: We do not collect Social Security numbers, driver's license numbers, or similar government identifiers through this site.

3. How We Use Your Information

We use the information you provide for the following purposes:

  • Responding to inquiries submitted through the consultation or contact form
  • Reviewing the property you submitted and providing the requested analysis through the /check form
  • Following up on leads and maintaining contact in connection with potential or active real estate representation
  • Scheduling consultations through the Calendly booking flow
  • Maintaining internal records of client inquiries and lead activity consistent with real estate brokerage obligations
  • Attributing marketing campaigns and improving the effectiveness of the site using analytics data
  • Sending transactional notifications (e.g., confirming receipt of a form submission) — not promotional email campaigns

We do not use your information to make automated decisions that affect your legal rights or to build individual profiles for advertising purposes.

4. Cookies & Analytics

This site uses cookies primarily for analytics. The cookies set by Google Analytics 4 persist for up to 24 months (session cookie) or 2 years (user identifier cookie) unless cleared sooner.

To opt out of Google Analytics tracking:

We currently do not use a cookie consent banner. If our cookie usage expands — for example, to include advertising pixels or retargeting cookies — this policy and our cookie practices will be updated accordingly.

5. Third-Party Sharing

We do not sell your personal information. We do not share your information with third parties for their own marketing purposes.

Information submitted through this site may be shared in the following limited circumstances:

  • eXp Realty LLC: As the licensed brokerage under which Agam Arora operates, eXp Realty may have access to lead and transaction-related information as required by brokerage policies and applicable real estate regulations.
  • Email delivery: Form submissions are routed to our notification email address via WordPress's built-in mail function using the hosting provider's mail servers. We do not use a third-party email service provider (ESP) such as Mailchimp at this time.
  • CRM — BoldTrail (planned): We intend to integrate BoldTrail as our customer relationship management platform. Once active, form submission data may be transferred to BoldTrail for lead management. This policy will be updated when that integration goes live.
  • Calendly: If you complete the scheduling flow, your name, email, and selected meeting time are processed by Calendly per their privacy policy.
  • Google Analytics / Google Tag Manager: Analytics data is processed by Google per their privacy terms. This data does not include the contact details you submit through forms.
  • Legal obligation: We may disclose information if required to do so by law, subpoena, court order, or other legal process, or to protect the rights, property, or safety of this business, our clients, or others.

6. Data Retention

We retain information you submit for as long as is reasonably necessary to fulfill the purpose for which it was provided — to respond to an inquiry, manage an ongoing or potential client relationship, or satisfy brokerage recordkeeping obligations under New Jersey real estate regulations.

Analytics data in Google Analytics 4 is retained for 14 months by default under our current settings, after which it is automatically deleted by Google.

If you would like to request deletion of your information, see Section 7 below.

7. Your Rights & Choices

Regardless of where you are located, you may:

  • Request access: Ask us what personal information we hold about you.
  • Request correction: Ask us to correct inaccurate information.
  • Request deletion: Ask us to delete your personal information. We will honor this request where we are not required to retain data by law or brokerage regulation.
  • Opt out of communications: Reply to any email we send and ask to be removed from follow-up communications. We do not send bulk promotional emails at this time.

To exercise any of these rights, contact us at owner@blueviolet-termite-904891.hostingersite.com. We will respond within a reasonable timeframe.

Note: If you are a New Jersey resident, you may have additional rights under applicable state privacy law. We recommend confirming the current scope of those rights with counsel, as applicable law may change. Nothing in this policy is intended to waive or limit any rights you may have under applicable law.

8. Children's Privacy

This website is not directed at children under the age of 13 and we do not knowingly collect personal information from children. If you believe a child has submitted information through this site, please contact us at owner@blueviolet-termite-904891.hostingersite.com and we will delete it promptly.

9. Changes to This Policy

We may update this Privacy Policy from time to time — for example, when we add new forms, integrate new tools (such as BoldTrail), or in response to changes in applicable law or brokerage requirements. When we update this policy, we will revise the "Last reviewed" date at the top of this page.

Continued use of this website after a policy update constitutes acceptance of the revised terms. If the changes are material, we will note that in the revision history below.

Revision history
July 2026 Initial publication

10. Contact Information

For questions about this Privacy Policy, to exercise your rights, or to report a concern, contact:

Agam Arora
REALTOR® · eXp Realty LLC · NJ License #2563395
owner@blueviolet-termite-904891.hostingersite.com (609) 619-1842 Central New Jersey

Keys by Agam is a trade name used by Agam Arora, a licensed real estate salesperson with eXp Realty LLC. eXp Realty LLC is a licensed real estate brokerage in the State of New Jersey. All real estate services are provided in compliance with applicable state law and eXp Realty brokerage policies.

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Agam Arora
REALTOR® · eXp Realty